What a pleasant coincidence that on the very day I decide to launch my site, the New York Times chooses to run a story about Todd and Jason Alström, the founders of Beer Advocate. It’s a great article, and it really goes toward supporting my claim that we are living in times of a Beer Renaissance.

The Web site is just one of the gathering spots for beer lovers — not the guys sitting in front of the tube with a six-pack of mass-market brew, but a rapidly growing body of connoisseurs who are as devoted to their chosen beverage as wine lovers are to theirs.

Hear that? We are a rapidly growing body of connoisseurs. Awesome. The article goes on to identify a problem that beer culture faces – backlash from macro-brewery advertising, and the negative image that can sometimes be associated with “people who love beer”. Continue reading →